NI Attitudes To Saving Money Transformed By Pandemic

Young people’s attitudes to saving money have been transformed by the pandemic.

  •         79% of 18-24-year-olds see saving as more important now than in the past
  •         But half of 18-24-year-olds say they spend too much on clothes and eating out

Ulster Bank works with Shane Todd and Dave Elliott to help communicate message about the importance of budgeting and saving

The COVID-19 pandemic has heralded something of a transformation in Northern Ireland’s attitude to saving money, new research suggests.

Ulster Bank surveyed 1,000 people across Northern Ireland about their attitudes to budgeting and saving. (Survey carried out by Cognisense.)

The survey found that 63% of people in Northern Ireland see saving money as more important now than they did before the pandemic began.

And this was particularly true of 18–24-year-olds and 25–34-year-olds, with 79% and 78% respectively seeing it as more important now than before COVID-19.

Northern Ireland has long been seen as somewhere where people don’t save enough. Indeed, figures from NISRA show that over 46% of people in Northern Ireland surveyed for the Family Resource Survey: Northern Ireland in 2018 said that they had no savings at all. And research by the Money Advice Service in 2016 found that more than half of the adult population in Northern Ireland had less than £100 in savings.

But despite their seeming newfound savings focus, people in Northern Ireland still feel that they spend too much money on things like buying coffee, eating out and buying clothes, according to the new research from Ulster Bank; and this was particularly true of younger people.

49% of 18–24-year-olds and 40% of 25-34-year-olds said that they spend too much on eating out compared to just 24% of the total population. 50% of 18-24-year-olds felt that they spend too much on buying clothes compared to 21% of the overall population.

One third of both 18-24-year-olds and 38% of 25-34-year-olds do though say that they are now using apps or tools to help them budget and/or keep track of their spending. And over two-thirds of 18-24-year-olds and 57% of 25-34-year-olds say that they feel they could significantly improve their finances if they had help keeping track of their spending better.

Terry Robb Ulster bank
Terry Robb, Ulster Bank NI

Terry Robb, Head of Personal Banking at Ulster Bank Northern Ireland, said: “We know that with a bit of assistance, people can really make a huge difference to their personal finances; just through budgeting a bit better, keeping track of their spending and making small adjustments as a result, and by setting savings goals and working towards them. The Ulster Bank app has built in tools to help customers with this. Our experience is that they are hugely helpful to people, and we would encourage customers to use them.”

To help communicate the message about budgeting and saving, Ulster Bank is working with comedians Shane Todd and Dave Elliott. The duo – famed for the Rave Lockdown show on BBC Radio Ulster – has been working with the bank on a micro comedy drama series called Finding Henri which features some well-known local celebrity faces.

Shane Todd and Dave Elliott
Shane Todd and Dave Elliott on a shoot for their project with Ulster Bank.

In the short film being launched in three parts on Shane Todd’s social media channels this week, the duo track down Henri Hippo in a bid to enlist his help to improve their finances. They get into a bit of hot water in the process and ultimately discover both the value of budgeting and saving, plus who might have been Henri Hippo all along.

To find out more about Ulster Bank’s app and to access budgeting and savings tips, visit:

To watch Finding Henri, follow Shane Todd on Facebook and Instagram.


Leanne is the editor in chief of BELFAST.CO.UK.