The Mortgage Shop has teamed up with local artist and illustrator Danni Simpson to install a bespoke mural at Belfast City Airport.
Located in the Airport’s arrivals area, the mural brings Northern Ireland’s most iconic landmarks and attractions to life while promoting The Mortgage Shop and its branches across the country.
“When The Mortgage Shop contacted me to create a large mural inside Belfast City Airport, I thought it was a great opportunity to produce something colourful and bold, catching the eye as soon as you walk into the baggage area.
“Belfast is a vibrant city, and I thought the mural should reflect that personality.
“It’s been really exciting to see the project from start to finish, and the transformation in the initial space to how it is now is amazing.”
The mural features an interactive space for passengers, with an area spilling onto the floor with room to take photographs.
“When you get off the plane, this space is one of the first things you see, and it’s a great way to welcome people to Belfast and Northern Ireland.”
Siobhan McAleer, Managing Director at trusted mortgage advice firm, The Mortgage Shop, with 22 offices across Northern Ireland, added:
“We wanted to do something eye-catching and unique, and this mural is the perfect blend of both.
“As one of Northern Ireland’s leading mortgage brokers, it was important for us to connect with the people of Belfast and beyond. Danni brought our vision to life, and we’re thrilled with the results.”
Belfast City Airport, which has flights to 21 destinations across the UK and Europe, is home to over 150 advertising formats on-site.
Sonia Armstrong, Media Sales Manager at Belfast City Airport, concluded:
“Advertising at Belfast City Airport is a powerful way of generating brand awareness, reaching target audiences, and influencing consumer behaviour.
“Together with The Mortgage Shop and Danni, we have created something unique and engaging that will be attractive to passengers of all demographics.